Hi I’m Gabriela but you can call me Gabs!
RECOGNITIONS 💥
→ ERA PROGRAMME COHORT CANNES LIONS 2025
Selected as part of the cohort representing Círculo de Creativas Ecuador. The ERA (Equity, Representation, and Accessibility) Programme supports diverse talent, fostering inclusion and visibility in the creative industry.
→ GOOD LATINAS FOR GOOD COHORT 2025 - Mentee
Selected by Good Latinas For Good, a mentorship programme that empowers and supports Latin women in their professional growth.
→ EFFIE ECUADOR 2023
Bronze “Biela Más Momentos Más Amigos by Heineken”
→ CÓNDOR DE ORO 2021
Grand Prix & Gold “Womenless Songs”
Silver “Half Book”, Librería Española
→ NEW YORK FESTIVALS 2021
Bronze “Womenless Songs”
→ WINA FESTIVAL 2021
Bronze “Half Book”, Librería Española
→ EL OJO DE IBEROAMÉRICA 2020
Silver & Bronze “Womenless Songs”
→ CANNES LIONS LATAM - SEE IT BE IT EL DORADO 2020
Selected to assist to the online mentorship program with 12 women
from different nationalities.
→ LÜRZER’S ARCHIVE 2020
Published “Sonrisas”
→ WINA FESTIVAL 2019
Silver Radio, CEPAM
Bronze “Libro para Pasar”, Librería Española
→ CÓNDOR DE ORO 2018
Silver “Libro para Pasar”, Librería Española
PRESS & MORE
- Jury Lápiz Creativo Shortlist 2025
- Jury Young Guns 22 by The One Club for Creativity 2024
- Jury FIAP Shortlist 2024
- Mentor at Women Who Create Fall Mentorship Program
- LatinSposts Publish Cooler Jaba
- LatinSpots Publish Baby Tracks
- Jury PHNX Awards by AdForum 2021
- Jury FePI - Festival Internacional de Publicidad Independiente 2021
- Jury PHNX Awards by AdForum 2022
About Me ↙
A 90s kid, feminist, and natural leader from Guayaquil, Ecuador.
I’ve spent almost 10 years in advertising — starting as a designer and now working as a Creative Director.
I’m curious, honest, bold, resilient, and very hands-on and I always trust my gut. (You’ll always know where you stand with me — with kindness and clarity)
I get excited by great ideas, sharp insights, emotional storytelling, and anything that feels fresh and real ✨
My work has been recognized at El Ojo de Iberoamérica, Effie, New York Festivals, and featured in Lürzer’s Archive, among others.
I’ve led diverse creative teams and still believe the best leaders are the ones who stay close, listen, and get their hands dirty (I won’t leave anyone hanging ever)
Work with heart? Always.
Outside of work, I’m into type, build moody playlists, curate Pinterest boards, and hunt down the best street food I can find 👀
Let’s bring an idea to life (or just swap playlists)
📩 gabfreire91@gmail.com