Hi I’m Gabriela but you can call me Gabs!
RECOGNITIONS 💥
→ NEXT CREATIVE LEADERS Shortlist 2025 — The One Club for Creativity
→ EFFIE AWARDS 2025
Shortlist “Takis Blue Heat”
→ EFFIE AWARDS 2024
Shortlist “Takis Kiss”
→ EFFIE AWARDS 2023
Bronze “Biela Más Momentos Más Amigos by Heineken”
→ CÓNDOR DE ORO 2021
Grand Prix & Gold “Womenless Songs”
Silver “Half Book”, Librería Española
→ NEW YORK FESTIVALS 2021
Bronze “Womenless Songs”
→ WINA FESTIVAL 2021
Bronze “Half Book”, Librería Española
→ EL OJO DE IBEROAMÉRICA 2020
Silver & Bronze “Womenless Songs”
→ LÜRZER’S ARCHIVE 2020
Published “Sonrisas”
→ WINA FESTIVAL 2019
Silver Radio, CEPAM
Bronze “Libro para Pasar”, Librería Española
→ CÓNDOR DE ORO 2018
Silver “Libro para Pasar”, Librería Española
PRESS & MORE
- Jury El Ojo de Iberoamérica 2025
- ERA PROGRAMME COHORT CANNES LIONS 2025 - Mentee
Co-led the application representing Círculo de Creativas Ecuador for the ERA (Equity, Representation, and Accessibility) Programme, which supports diverse talent and promotes inclusion in the creative industry.
- GOOD LATINAS FOR GOOD COHORT 2025 - Mentee
Selected by Good Latinas For Good, a mentorship programme that empowers and supports Latin women in their professional growth.
- Jury Lápiz Creativo Shortlist 2025
- Jury Young Guns 22 by The One Club for Creativity 2024
- Jury FIAP Shortlist 2024
- Mentor at Women Who Create Fall Mentorship Program 2024
- LatinSposts Publish Cooler Jaba
- LatinSpots Publish Baby Tracks
- Jury PHNX Awards by AdForum 2022
- Jury PHNX Awards by AdForum 2021
- Jury FePI - Festival Internacional de Publicidad Independiente 2021
- CANNES LIONS LATAM - SEE IT BE IT EL DORADO 2020
Selected to join the online mentorship program alongside 12 women from different countries.
About Me ↙
A 90s kid, feminist, and natural leader from Guayaquil, Ecuador.
I’ve spent almost 10 years in advertising — starting as a designer and now working as a Creative Director.
I’m curious, honest, bold, resilient, and very hands-on and I always trust my gut. (You’ll always know where you stand with me — with kindness and clarity)
I get excited by great ideas, sharp insights, emotional storytelling, and anything that feels fresh and real ✨
My work has been recognized at El Ojo de Iberoamérica, Effie, New York Festivals, and featured in Lürzer’s Archive, among others.
I’ve led diverse creative teams and still believe the best leaders are the ones who stay close, listen, and get their hands dirty (I won’t leave anyone hanging ever)
Work with heart? Always.
Outside of work, I’m into type, build moody playlists, curate Pinterest boards, and hunt down the best street food I can find 👀
Let’s bring an idea to life (or just swap playlists)
📩 gabfreire91@gmail.com